The company is to the strata of the Etna, at 350 meters of altitude, in a quiet country "S.Venerina" ( in prov. of Catania) which, to beginnings of the years fifty, the company's holder Giuffrida Rosario was valid and active mayor.Through these further on 100 years of activity, the company kept on using local and biological raw materials.

With the greater age of the children of the holder, "Distillerie Sebastiano Giuffrida e figli" became and afterwards the Rosario, titular only one son, to the death of the father called her "Distillerie Cav.Rosario Giuffrida" for died beyond a trentennio.at death of the Cav.Rosario Giuffrida holder, continued the activity the widowed Grasso Giuseppa and the grandsons (adoptive children) Antonino and Giuseppe Mangano Giuffrida.At dead of the aunt Grasso Giuseppa, the grandsons changed the company in " Distilleria Cav. Giuffrida Rosario s.r.l "and in 2000 they gave her the current denomination, becoming the current holders".